Facebook is one of the top social media network sites which has over 700 million active users worldwide and users are spending countless hours in it.
So obviously, It is one of the most prominent online platforms to engage with global audiences instantly. Facebook, Not only helps to connect with friends and family, but it has also become increasingly important for businesses and individuals. It is one of the most reliable sources to know more about the organization, business product/services, world events, and more.
By the year 2020, 85 percent of buyer-seller interaction will happen online through social media and video.
- Josiane Feigon
Enhance your business growth and reach your business brand exponentially via Facebook advertisement.
Yeah..!! Currently, the Facebook platform is filled with more and more content daily and staying ahead organic here is quite hard. That’s why you should think about utilizing Facebook paid advertising to gain better outreach for your business brand.
With Facebook ads, you can target audiences who do not follow your business page, target demographics, and interest to grab the most valuable potential audience for your business.
Before getting started to practice facebook ads, It’ highly important to know about the different options of Facebook ads and how to apply that to your ad campaign to achieve the best results.
In this guide, You can learn everything about how to create your first Facebook ad campaign and how to gain maximum ROI from your Facebook ads spends with the best facebook marketing strategies.
Table of contents:
- Why Facebook ads?
- Types of Facebook ads
- Step-by-step guide for facebook ads
1) Define your strategy
2) Choose your marketing objective
3) Name your Campaign
4) Target the Audiences
5)Ad Placements
6) Budget & Schedule
7) Choose your ad format
8) Don’t miss this
9) Track your ads
- Facebook ads specs
- What If I Want to Split Test?
- Conclusion
Why Facebook ads?
Due to the advent of internet growth, social mediums has become an immense part of our lives. Mainly Facebook, It has over a billion and more active users daily, you might wonder that most of the business people prefer Facebook to grow their business.
Here are the reasons for businesses why to advertise on Facebook
1) Anyone can advertise
2) Easy to set up
3) Your audiences spend their time here
4) Target audiences specifically
5) Remarketing
6) Altered to your specific goals
7) Simple ad solutions
8) Advanced ad solutions
9) Reasonable budgets
10) Scalable across social media
11) Easy to track the real-time performance
Types of Facebook ads:
Facebook offers different ad formats to tell your business story in front of the audience to reach out delightfully. Let's dive in to learn more about in detail.
Image: Present your business with a simple, clean image format to the audiences. With a high-quality visual image, you can drive them to your website or mobile application.
Video: Video has the power to grab the audience's attention easily. Make a video with sound and motion about your business, product demo, teammates. Your video ads will run in newsfeed, stories, in-stream ads in longer videos.
Collection: This ad type helps in instant shopping. It displays a collection of the product from your business catalog on mobile devices that the audience can buy it easily.
Carousel: Here, In this ad type we can add up to 10 images or videos about your business product/services in a single ad. Add an individual link to each image/video. It’s highly suitable for e-commerce business.
Slideshow: Slideshow ads are like video-ads that can be created with images, text, and sounds. Express your business story to the audience in eye-catchy slideshow ads.
Instant Experience: It is named as canvas. This ad type offers a full-screen mobile-optimize ad type instantly which loads 15 times faster than mobile websites.
Lead Generation ads: Lead ad type presented in the form of image, video, carousel or lead form. Lead generation ad type on Facebook and Instagram to gather audience contact information who are interested in your business product/services.
Dynamic ads: It’s one of the most effective marketing strategy to promote your business to the audience who likes it. For instance, In the e-commerce website, you have added 2 products in the add-to-cart but you didn’t check-out. When you’re in the facebook, dynamic ads with those similar products will be shown there and nudges you to buy that product.
Messenger ads: You can also showcase your ad on the messenger app but you have to pick facebook feed ad when creating an ad on facebook ads manager. The ad can be shown in the form of image, video, carousel and dynamic on the messenger app.
Stories ads: Stories ads displayed in full vertical screen. So, Make the audience to deeply involve your content with the best stories of your business.
Playable ads: This is one of the new ad formats which offers people to interact with the app before they download an app. Better gaming experiences will tend the audiences to download it.
Step-by-step guide for facebook ads 2020:
Before starting to create an ad, you must first ensure that you have a business page for your brand. If yes, you can straightly get into Facebook ads manager or Power Editor to proceed further. If not then you’ll need to create a business page.
In this guide, we’ll follow the Facebook ads manager steps to create a facebook ad. Let’s get started,
Step 1: Define a strategy
It’s important to have a strategy for success. For any business, You must have a clear strategic view before getting started.
“A vision without a strategy remains an illusion.”
- Lee Bolman
Without tactics, you have a very low possibility of getting success on your facebook ads campaign and it’s not going to reach the target audience because you didn’t figure out the audiences for your business.
Before getting started to create an ad campaign, you must ask yourself the following queries
1) What products/services that you’re going to promote specifically?
2) What is the primary goal of your ad campaign?
3) Who are your target audiences?
4) How do the audiences look at your business product/services?
5) Do you want leads, build brand awareness, website traffic, business sales or others?
Make your Facebook ad campaign super successful in 2020 with a well-defined strategy.
Step 2: Choose your marketing objective
Firstly, log into the Facebook ads manager then click the “create” button in the campaign tab. After defining a goal and strategy, your first and foremost step is to pick the marketing objective which suits best for your ad campaign and business goals.
It’s very important to choose the right marketing objective. Based on the objective type Facebook will optimize your ad placement. Here are the list of facebook marketing objectives
Awareness:
*) Brand Awareness
*) Reach
Consideration:
*) Traffic
*) Engagement
*) App Installs
*) Video views
*) Lead Generation
*) Messages
Conversion:
*) Conversions
*) Catalog sales
*) Store traffic
Here, we’ll choose engagement for an ad campaign. Other options may vary depending on the objective.
Step 3: Name Your Campaign
Name your ad campaign first and here two turns on/off option available. One is split A/B testing and another one is the budget optimization. Budget optimization useful for multiple ad sets.
By running split A/B testing will able to understand which strategy gives better results. In the below section, we’ll see that in detail.
Now turned off these two options and move to pick from these three options post engagement, page likes or event responses under engagement objective. Here, we’ll choose the page likes and click the continue button.
Step 4: Target the audiences
In the Ad Set Name textbox, set your ad campaign name and then choose the page which you want to promote.
Next, start to build your target audiences based on location, age, gender, detailed targeting and connections in the audience option.
Custom Audiences: You can build your audiences from your email list, user’s already interacted with your business, your facebook, your Instagram’s business profile.
LookLike Audiences: Target new users who are similar to your existing potential audiences. And you can also include and exclude audiences here.
Location, Age and Gender: Build the target audience by location, age, and gender. Keep an eye on the audience size and estimated daily results of reach and page likes.
Detailed Targeting: Here, you can include and exclude the audience with more metrics like interest, behavior, and demographics. This option will help out to build specific target audiences.
Connections: This option also helps to scrutinize your target audiences by excluding audiences who have existing connections on your Facebook, app, or events.
Step 5: Ad Placements
Place your ad at the right place to reach the right audience. Here, there are two options which are automatic placements and edit placements. In automatic placements, Facebook will automatically place your ad across different platforms like Facebook, Instagram, Messenger, and other placements.
In edit placements, you can manually select the placement place to showcase your ads. By placing your ad in the right placement, you can have more opportunities to reach the right audience and your ad campaign business goal.
Devices: Mobile, Desktop or both
Platforms: Facebook, Audience Network, Messenger, or Instagram
Placements: Facebook feeds, Stories, in-stream ads, messages, and other places
Operating systems: Android, iOS and other platforms
Step 6: Budget & Schedule
Here, you’re going to decide how much amount you want to spend on your ad campaign and schedule it by choosing the start date and end date.
It has some more options which are daily budget, life-time budget, optional cost and bid controls which can help to control your budget and fix bid amount per action. There’s also an option for future ad schedule.
In advanced budgeting options, you can refine your ad campaign budget more specifically.
Step 7: Choose your ad format
Facebook ad manager offers different ad formats such as image ads, video ads, carousel ads, canvas ads and more. From these options, you have to pick one ad format which best fits for your ad campaign.
Based on the marketing objective which you have chosen before, the ad format will be shown here. Video and carousel ad format will gain high CTR(Click Through Rate) and high engagement.
Step 8: Don’t miss this
Next, At the bottom, you can see the below appeared image. Here, you can give a primary description, headline, website URL, display link and call-to-action. On the right side, a preview tool is available.
Make use of it to check your ad looks good at facebook, desktop feeds, mobile feeds, and more. Finally, click the confirm button to submit your ad campaign. You can get a notification mail after your ad has been approved by Facebook.
Step 9: Track Your Ads
It’s mandatory to track the performance of the ad. Facebook ads manager will be shown the details of active campaigns. From them, keenly watch the CPC, frequency, engagement, relevance score and other parts.
Facebook ad specs:
When creating an ad on facebook ads manager, you need to create under the specification of text, image, and video limit. For each ad type, the specification varies. Below mentioned are the list of specifications of different ad formats.
Image ads
Headline: 25 characters
Link description: 30 characters
Body text: 125 characters
Video ads
Headline: 25 characters
Link description: 30 characters
Body text: 125 characters
Facebook Stories ads
Text: No set character count. leave 250 pixels text-free at the top and bottom of the ad.
Carousel ads
Headline: 25 characters
Link description: 20 characters
Body text: 125 characters
Slideshow ads
Headline: 25 characters
Link description: 30 characters
Body text: 125 characters
Collection ads
Headline: 25 characters
Link description: n/a
Body text: 90 characters
Instant Experience ads
Text: 500 words each for a block of texts.
Messenger Inbox ads
Headline: n/a
Link description: n/a
Body text: 125 characters
What If I Want to Split Test?
Facebook ads manager has split test tool. But before that, you have to run a test manually on your ad performance. If you want to run the split test on your audience, ad placements, delivery then turn on the split test option under the objective choosing section.
Next, It will show the option of what do you want to test. In that Delivery, Audience, Placement option available there based on the objective chosen before. From that, Now pick the audience option.
After that, you’ll see the option to create the A/B test.
Then, the Facebook ads manager will create two set based on the variables we select. And compare them to see which one performs better.
Conclusion:
Facebook ads offer numerous ad format to engage with audiences. This is the best platform to grow your business exponentially. Utilize most Facebook ad features to run an effective ad campaign. If you may think that you need more guidance from experts to run a Facebook ad campaign, feel free to ask us. We’re always happy to assist you.
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